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Dear China Marketing Association: On behalf of the International Textile and Apparel Association (ITAA),it is my great pleasure to congratulate the China Marketing Association and all of the student-teams competing in the first University Marketing Competition in China.
The International Textile and Apparel Association is a professional, educational association composed of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education. As the premier academic organization focusing on the broad and integrated industries of textiles, apparel, and retailing, ITAA bringstogether scholars from across disciplines to discover and disseminate scholarly works in design, research, and teaching innovations. ITAA publishes (in association with Sage Publications) the /Clothing and Textiles Research Journal, /a multi-disciplinary journal that furthersexcellence in scholarly work in clothing and textiles. The University Marketing Competition in China provides opportunities for university student-teams, under the guidance and leadership of faculty, to build their marketing competencies in our global economy. ITAAwishes all of the student-teams, their faculty leaders, and the China Marketing Association a very successful and productive competition.
Sincerely, Kim K.P. Johnson, Ph.D. President, International Textile and Apparel Association
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